The Wire
Stories from across the boating world.
Walkthroughs, boat show coverage, and the guides that make owning a boat easier, reported by the Nautical Network team.
NetworkOctober 14, 2026
Inside Nautical Network: What a Yacht Shoot Day Actually Looks Like
Behind the scenes with the Nautical Network crew: how a yacht walkthrough gets filmed, what a shoot day involves, and why builders and brokers put our cameras aboard.
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NetworkSeptember 3, 2026
How Our Distribution Works: From Boats Gone Wild to 250 Million Boaters
An honest explanation of the audience behind Nautical Network, and why that reach now powers a service directory, a marketplace, and tools for boaters.
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NetworkSeptember 2, 2026
Marketing Studio: Why Marine Brands Need Native Video
Boats are bought with the eyes first. Why walkthroughs, reels, and dock-day content outwork static ads for marine brands, and how our studio produces it.
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NetworkSeptember 1, 2026
Boat Show Coverage as a Service: What Exhibiting Brands Get From Show Week
A boat show display costs real money and lasts five days. Professional show-week content is how exhibitors make it pay for the other 360, starting with FLIBS.
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NetworkAugust 31, 2026
MarineSource: A Boater's Tour of the Marketplace
How the Nautical Network marketplace works for buyers: curated listings, AI-powered search, and how it connects to the directory and tools you use after the purchase.
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NetworkAugust 30, 2026
The Vendor Playbook: How a Free Waypoint Listing Becomes Booked Work
The four moves that turn a Waypoint listing into a lead engine: claim it, verify it, answer In Search Of requests, and lock in founding rates while they exist.
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NetworkAugust 29, 2026
Why We Verify Every Listing: Trust Is Collapsing, So We Check
Consumer trust in online reviews has fallen hard, per BrightLocal's survey series. Here is what Waypoint's checking actually involves and what the Verified badge promises.
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NetworkFebruary 16, 2026
Nautical Network Awarded “Marketing Team of the Year” at 2025 Neptune Awards
Nautical Network, the marine-focused division of Surroundings Group, was named Marketing Team of the Year at the 2025 Neptune Awards presented by Marine Marketers of America.
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NetworkOctober 7, 2024
Mystic Powerboats at Lake of the Ozarks Shootout 2024
Nautical Network joined Mystic Powerboats at the 36th Lake of the Ozarks Shootout, capturing the speed runs and social gatherings of the performance boating event.
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