Nautical Network at Cannes Yachting Festival 2024

September 4, 2024

Webinar Recap

Nautical Network at CYF 2024

Earlier today, Phallon Ray, Business Development Manager at Nautical Network, hosted a final webinar discussing our services for this year’s Cannes Yachting Festival.

Missed it? No problem—here’s a quick recap!

The Cannes Yachting Festival, taking place across Port Canto and Vieux Port de Cannes, is expected to draw 50,000 attendees over six days. With 610 exhibiting brands expected to showcase their products, it’s all about standing out to deserve the visitors’ attention.

In this article, we’ll walk you through how Nautical Network can help you maximize your presence at the show. Whether it’s leveraging our content creation or distribution services, we’re here to ensure your brand not only attracts a lot of visitors at the show but continues to make waves long after the festival is over.

The Nautical Network

Over the years, we’ve expanded far beyond U.S. borders, establishing ourselves as one of the maritime industry’s largest global digital marketing agencies. Though our headquarters are in Tampa, Florida, our international reach continues to grow, with attendance at key industry events like the Monaco Yacht Show, Palma International Boat Show, Cannes Yachting Festival, and BOOT Düsseldorf.

This international expansion has not only allowed us to build strong relationships with maritime brands across Europe but it’s also led to significant growth in our audience. Nautical Network and its vertical brands now attract a global following that is aligned with the target markets our international clients aim to reach.

Maximize Your Output

Between July 2023 and July 2024, our social media presence reached 255 million people worldwide. During this period, our network grew to 4.7 million followers, and users watched 62 million minutes of our content—equal to nearly 43,000 days of engagement. These numbers aren’t just impressive—they represent maritime brands’ opportunity to connect with local and global audiences.

Our followers are a diverse mix of maritime enthusiasts, from OEMs and yacht builders to brokers and, most importantly, buyers. Utilizing this network, we ensure your brand reaches the right audience, whether you’re looking to showcase a listing to buyers or marine technology intended for industry leaders.

Want to learn more about our audience & reach?

Cannes Yachting Festival 2024

Our Service Offerings On-site

At this year’s Cannes Yachting Festival, Nautical Network offers a range of on-site services designed to amplify your brand’s presence before, during, and after the event.

Whether it’s boat spotlights or interviews, we deliver event footage with a 24-hour turnaround. This content is shared across our network, which reaches 21 million global viewers monthly through platforms like Boats Gone Wild and Yachting Network, putting your brand front and center with the right audience.

If you’re looking to build momentum before the show begins, we help you stay ahead of the curve with targeted pre-show campaigns designed to draw visitors to your booth as soon as the doors open. Once the event ends, we will continue to support your brand with engaging recap content, keeping your message alive. This evergreen content ensures your brand stays relevant long after the festival ends, driving continued engagement.

Services

3 Day, Onsite Show Coverage

Micro-Content Show Coverage

Deliverables include: (1) 15-20 sec. Social Reel/Video (1) Gimbal Iphone Walkthrough 60-120 Second (1) x Infeed + 2 Story Posts (On Our Social Channels)

Still Photography

Walkthrough Video (W/ Representative From Your Brand)

Walkthrough Video (Nautical Network Ambassador) + Live During Show)

Interview Style Video

Additional Posts On Our Channels

Case Studies From CYF 2023

Tide x BMW Collaboration

One of the standout success stories from last year’s Cannes Yachting Festival was our collaboration with Tide and BMW for the global debut of their Icon Boat. The campaign focused on highlighting this unique vessel, and the video quickly went viral on our platforms, reaching over 15 million views. This content was later repurposed for their Dubai and Middle East tour, giving the campaign even broader exposure.

Fraser Yachts Walkthrough

We also worked with Fraser Yachts to produce a detailed walkthrough video of ‘’Flying Manta’’, the stunning 43-meter yacht they had on display. Created specifically for brokers and serious buyers, the long-form video (lasting 6 to 10 minutes) allowed for a deeper exploration of the Flying Manta’s features. Posted on YouTube, it attracted significant engagement and became a valuable asset in Fraser’s marketing strategy.

Work with us at the Cannes Yachting Festival!

What sets Nautical Network apart is our in-house production team of maritime marketing experts who share a deep passion for boating. Having completed thousands of projects, we know the marine industry inside and out, allowing us to quickly tailor content to each client’s specific needs and capture the unique essence of your brand.

Furthermore, our deep industry knowledge also means we understand the fast-paced nature of boat shows. We work efficiently, respect your schedule, and deliver high-quality content without disrupting your operations at the event.

As we gear up for the Cannes Yachting Festival, our team is ready to partner with industry leaders to elevate their brands on a global stage. With an extensive digital network, fast turnaround times, and deep industry expertise, we are committed to ensuring your success at Cannes.

Let’s make your presence at Cannes unforgettable—partner with us to create a lasting impact!