Nautical Network, We Are More Than Just Instagram

July 26, 2024

The Nautical Network

Gathering 4.8 Million Boaters Across All Platforms

“Nautical Network, I’m so impressed with your success on Instagram” is a statement we often hear when we meet people within the industry who are impressed with our social media presence. This statement is not wrong or surprising; our numbers are impressive.

However, Instagram is just one portion of what Nautical Network truly is. Our true strength lies in a multi-faceted approach, spanning various platforms and channels.

Since 2019, Nautical Network has revolutionized marketing within the maritime industry, especially in how brands nowadays utilize social media as a cornerstone of their strategy. Our journey began with our founder Billy Pavlock‘s Instagram channel, Boats Gone Wild, showcasing stunning boats he came across as a boat detailing business owner. That was the start of something great. Five years later, we’ve grown into a multi-platform community of over 4.75 million maritime enthusiasts.

Although Instagram is a vital part of our strategy and the foundation of what we are today, it’s just one element of our success. This article explores the breadth of our capabilities, detailing how we’ve succeeded, why we’re thriving now, and why we will continue to lead the industry on social media for years to come.

Ready? Let’s dive into it!

Multi-Platform Strategy

Over the past year, from July 2023 to July 2024, our nine nautical channels under the Nautical Network brand have demonstrated remarkable reach across all social platforms, connecting with a total of over 321 million people worldwide. Two of the standout metrics include 29 million minutes of watch time on Facebook and over 30 million minutes of watch time on YouTube, highlighting our substantial presence on multiple platforms.

These achievements reflect our strategic decision to diversify our content distribution. By engaging audiences across various platforms, we acknowledge that different segments of our clients’ target demographics are spread out, each preferring different social media channels. This strategy broadens our reach and ensures we are more than just an Instagram presence, effectively engaging a wide and varied audience.

Understanding Audience Segments

While platforms like TikTok cater to tomorrow’s potential customers, today’s target demographic is more active on Facebook, Instagram, and YouTube. By tailoring our content to each platform and its unique user base, we ensure comprehensive engagement and avoid overlooking any audience segments. This approach has allowed us to grow our followers to over 1.6 million on TikTok, 800,000 on Facebook, and 250,000 on YouTube, highlighting our broad reach across social media.

The strategy to be diverse extends to creating niche-specific content, such as sportfishing.network, that targets fishing enthusiasts. This channel offers a range of content, from sportfishing boats for sale to detailed walkthroughs and impressive catch videos. This focus on niche content enables us to cultivate micro-communities within our more extensive network, providing our clients a more precise way to connect with their target audiences.

Furthermore, Boats Gone Wild is a cornerstone of our network, providing diverse content that appeals to a broad audience. This channel is a valuable asset in collaborations, helping to amplify the reach and engagement of our more niche channels.

Growth

In a recap of the first quarter, published on our website in May, we highlighted our successes across our various channels and platforms. Since then, from the end of May to the end of July, our total following increased by an impressive 20%, adding 782,300 new members to our community. While we’re happy with these numbers, they directly result from our strategic approach and hard work rather than a surprise.

These statistics reflect our commitment to detail and thus, taking control of our outcome. By becoming experts on each social platform, we’ve gained a deep understanding of platform-specific fundamentals and audience behaviors. This expertise enables us to tailor our content from the outset, aligning it with current trends, platform algorithms, and audience preferences.

Nautical Network’s influence extends beyond Instagram, reaching a diverse and interconnected marine-specific audience across multiple platforms. Our strength lies in the diversity and breadth of our social media ecosystem, which continues to perform strongly on Facebook, TikTok, YouTube, and beyond.

Why Choose Us?

While impressive metrics like watch time, likes, and follower growth are gratifying, they only translate into paying customers if they translate into paying customers. Unlike other agencies prioritizing these surface-level statistics, our primary goal is conversion. We view increased follower numbers and engagement as indicators that support our primary objective—driving conversions.

And how do we do that? By ensuring that the audience is a gathering of high-quality leads.

Engaging Micro-Communities

Our extensive following and specialized micro-communities within our larger community are significant assets for our clients. These users aren’t just passive followers but engaged and active, trusting Nautical Network to provide expert advice and recommendations whenever they want to learn more or convert. This trust translates into real value for our clients, as their products reach an audience that is not only genuinely interested but also highly likely to convert.

With our unmatched reach and diversity, clients can rest assured that we showcase their product or service on the most suitable platform and channel. Whether targeting charters, yacht brokers, manufacturers, or sportfish yachts, our tailored approach ensures optimal visibility and engagement.

We Are a Full-Service Agency

Although social media was the starting point for Nautical Network five years ago and remains what we’re best known for, we have evolved into a full-service maritime marketing agency with diverse services, gathering all your needs in one place.

Our industry expertise allows us to hit the ground running and help you achieve your marketing goals. Whether you need a new website, ongoing maintenance, or hosting solutions, we’ve got you covered. Our writing services encompass press releases, SEO articles, and more, while our content creation team excels in photography and videography.

We also specialize in social media management, ensuring your brand shines across all platforms. Additionally, our network advertising service leverages our extensive channels to maximize your reach, and our full-service paid advertising handles everything from budget management to creative development.

No project is too small or big—we are here to position your brand for success.

“We have developed a great partnership with Nautical Network! Over the past four years, our digital presence has grown exponentially thanks to their innovative content creation and strategic marketing efforts. Their distribution model effectively connects our listings and yacht brokers with an enthusiastic boating audience.”

Mary Strauss, Director of Marketing at Galati Yacht Sales

Ready to amplify your output, and create a wave in your market?

Nautical Network is the largest maritime marketing agency in the world.
With us, results are more than just a mere promise—we deliver it.