Kitson Yacht Sales approached us with a straightforward yet intriguing challenge: to create classy and distinctive listing content for MY Offline. The yacht’s dual purpose—both for sale and charter—offered us a unique opportunity to incorporate lifestyle elements, utilizing the crew and water toys against the backdrop of a prime charter location just outside of Miami.
As the sun rose over Miami, our team, representatives from Kitson Yacht Sales, and the vessel’s crew ventured to Fowey Rocks, the site of our content shoot. Given that this project didn’t go under our full lifestyle package, we did not craft a detailed storyboard. Instead, we drew inspiration from previous hybrid listing/lifestyle projects on larger yachts, which guided our vision for staging the shoot and selecting locations within the Miami area that could evoke the essence of the Bahamas—a fitting choice for a yacht like the Mangusta 104 REV.
Fowey Rocks Lighthouse, located a few miles from Key Biscayne, is known for its historic structure and surrounding reefs. However, it wasn’t the lighthouse we were after, we were drawn to the stunning, clear turquoise waters that perfectly complemented the ceramic gray of the Mangusta 104 REV, creating the striking contrast we envisioned.
Our team consisted of Austin Tompkins as director and photo lead, Ryan Cline as video lead A cam, and Dylan Nine as B cam video co-lead. Each member brought a unique perspective from backgrounds in yachting, travel, and hospitality, collaborating to craft a mood that would transport viewers onto the yacht, capturing the essence of life aboard through staged scenes and activities.
The day unfolded as planned, thanks to our thorough pre-production and the accommodating crew. They were more than willing to make stops for drone shots, prepare water toys, and even volunteer to drive the jet skis. The wonderful stewardess on-site also prepared an array of cocktails and an exquisitely presented charcuterie board, adding an essential touch of luxury to the lifestyle scenes.
As the sun dipped below the horizon, we wrapped up our shoot, satisfied with the day’s work. Back at the office, we dove into editing, transforming raw content into polished images and videos delivered to a delighted client just days later.